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TRIBAL DDB PICKS UP CARS.COM:
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Chicago-based Cars.com, an automotive information site, has tapped DDB Chicago as its agency of record. As part of the selection, DDB Chicagowill implement an integrated marketing program for Cars.com, |
| with interactive duties going to DDB units
Beyond DDB and Tribal DDB. Cars.com was created by Classified Ventures, an Internet-based media company that is owned by six strategic investors: Gannett Co., Knight Ridder, The McClatchy Co., The New York Times Co., Tribune Co. and The Washington Post Co. Cars.com was founded in 1996. |
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